Comments of
Joanne
Cantor
in Response to FCC Notice of Inquiry in the Matter of
Violent Television Programming and Its Impact on Children
September 15, 2004
I thank the FCC for their Inquiry into the matter of "Violent
Television Programming and Its Impact on Children." Since 1974, I
have been a professor at the University of Wisconsin, focusing the
greater part of my research on the impact of media violence on
children's aggressive behaviors and their emotional health. I have
published many articles in refereed journals on this topic as well as a
parenting book, "'Mommy, I'm Scared': How TV and Movies Frighten
Children and What We Can Do to Protect Them" (Cantor, 1998) and a
children's book, "Teddy's TV Troubles" (Cantor, 2004b). I was a senior
researcher on the National Television Violence Study, and I have
testified several times before the U.S. House and Senate and the FCC on
these issues.
1) Effects of Violent Programming.
Researchers know a lot about the effects of media violence.
Study after study has found that children often behave more violently
after watching media violence. The violence they engage in ranges from
trivial aggressive play to injurious behavior with serious medical
consequences. Children also show higher levels of hostility after
viewing violence, and the effects of this hostility range from being in
a nasty mood to an increased tendency to interpret a neutral comment or
action as an attack. In addition, children can be desensitized by
media violence, becoming less distressed by real violence and less
likely to sympathize with victims. Finally, media violence makes
children fearful, and these effects range from a general sense that the
world is dangerous, to full-blown anxieties, nightmares, sleep
disturbances, and other trauma symptoms. (See Cantor, 2002b, for a more
thorough discussion of the media violence research findings.)
The evidence about these effects of media violence
has accumulated over decades. Meta-analyses, which statistically
combine all the findings in a particular area, demonstrate that there
is a consensus on the negative effects of media violence. They
also show that the effects are strong -- stronger than the well-known
relationship between children's exposure to lead and low I.Q. scores,
for example. These effects cannot be ignored as inconclusive or
inconsequential. (See Bushman & Anderson, 2001.)
Even more alarming, recent research confirms that
these effects are long-lasting. A study from the University of
Michigan shows that TV viewing between the ages of 6 and 10 predicts
antisocial behavior as a young adult. In this study, both males
and females who were heavy TV-violence viewers as children were
significantly more likely to engage in serious physical aggression and
criminal behavior later in life; in addition, the heavy violence
viewers were twice as likely as the others to engage in spousal abuse
when they became adults. This analysis controlled for other potential
contributors to antisocial behavior, including socioeconomic status and
parenting practices (Huesmann et al., 2003; see also Johnson et al.,
2002).
The effects of media on fears and anxieties are also
striking (Cantor, 2002a). Research shows that intensely violent images
often induce anxieties that linger, interfering with both sleeping and
waking activities, sometimes for years. Children's viewing of media and
particularly media violence is associated with symptoms of
posttraumatic stress and with sleep disorders (Singer, et al., 1998;
Owens, et al., 1999). Long-term fear effects are also common
consequences of exposure to violence in the news (Applied Research
& Consulting, 2002; Cantor & Nathanson, 1996; Smith et al.,
2002). Many young adults report that frightening movie images
that they saw as children (often on television) have remained on their
minds in spite of their repeated attempts to get rid of them.
They also report feeling intense anxieties in nonthreatening situations
as a result of having been scared by a movie or television program –
even though they now know that there is nothing to fear (Harrison &
Cantor, 1999; Cantor, 2004a). Findings are beginning to emerge from
research teams mapping the areas of the brain that are influenced by
violent images, and these studies suggest that the viewing of media
violence is associated with changes in brain circuitry suggesting a
predisposition to reduced impulse control and the long-term storage of
violent images (See Center for Successful Parenting, 2003; Matthews,
2002; Murray, 2001a, 2001b; Wang et al., 2002).
There is a broad consensus of scientific researchers
that media violence exerts unhealthy effects on young viewers. One
dissenting view of the issue comes from Jonathan Freedman (2002) whose
book, "Media Violence and Its Effect on Aggression," comes to the
conclusion that the media violence research is flawed. Professor
Freedman acknowledges that his review of research was funded by the
Motion Picture Association of America. (See Cantor, 2002c, for a
review of this book, which appeared in the Journalism and Mass
Communication Quarterly).
2) What Kinds of Programs are of Greatest Concern?
To answer this question, one needs to specify which
effects are at issue. Certain types of violent depictions
increase the risk that a viewer will behave aggressively, while other
types increase the risk of anxiety and sleep disturbances. For
example, aggressive acts with attractive perpetrators who are rewarded
for behaving aggressively, and for which the consequences to the victim
are minimized are likely to promote imitation. This type of
depiction is common in cartoons and slapstick fare and in many crime
dramas. In contrast, graphic violence against an attractive target is
more likely to promote fear. Many movies (which are frequently
shown on television) contain this type of violence. Comic
violence is likely to promote imitation and desensitization, but
unlikely to provoke fear. Although violence that is perceived as
realistic is generally more likely than fantasy violence to produce
harmful effects, children up to the age of eight are unclear on the
fantasy-reality distinction. Therefore, fantasy violence can be as
harmful to young children as realistic violence. (Center for
Communication and Social Policy, 1998).
To give a concrete example of the difficulty of singling out depictions
as more or less harmful, "Schindler's List" has appropriately been
lauded as a film with an anti-violence theme, and one that is unlikely
to promote aggression. However, this movie is likely to traumatize
young viewers, who are not ready to assimilate such disturbing images
and events. To help maintain their children's mental health,
parents need as much warning about the presence of potentially
traumatizing images as they do about aggression-promoting
depictions. As another example, many people grew up enjoying
classic cartoons like "Woody Woodpecker" and "The Roadrunner." Although
these cartoons may appear harmless on the surface and are rarely the
cause of nightmares, research shows that they often prompt imitation
and promote attitudes favoring violence in young children (Center for
Communication and Social Policy, 1998).
Because of the varied types of effects that
different types of violent depictions have, it would seem difficult to
define the types of violence that are of particular concern and thereby
more subject to regulation than others. A more reasonable
approach than trying to define the types of violence that might be
restricted would be to provide valid and easily accessible information
to parents and other consumers so that they might make informed
choices, and so that they might enforce their choices either by rules
within the home or by using filtering or blocking devices that would be
both easy to program and effective.
3) TV Parental Guidelines and the V-Chip
In theory, media ratings and blocking devices are
the best ways to ensure that parents have the opportunity exert control
over their children's access to potentially harmful programs without
violating the freedom of speech rights of other people. However,
research shows that we have a long way to go before parents can use
these tools effectively. Awareness of the TV rating system has
declined steadily since it was introduced (Woodard, 2000). Many parents
still do not understand the meanings of the TV ratings, especially
those that signify violence in children's programs (Bushman &
Cantor, 2003). Recent research shows not only that many parents who
have V-chip-equipped sets do not know that their set contains the
device, but also that the V-chip as currently configured is extremely
difficult to program (see Jordan & Woodard, 2003, for the most
recent data and Annenberg Public Policy Center, 2003, for the
transcript of a more in-depth discussion of these issues).
4) Possible Regulatory Solutions
In the absence of a means of defining "excessively
violent programming that is harmful to children" in a consistent way
that conforms to research findings and is not overly broad, it seems to
me that improvements in ratings and blocking technologies would be far
preferable to instituting "safe harbor" legislation. To this end,
the FCC and Congress should seek solutions with the following goals:
a) Creating or facilitating a rating system (or
rating systems) that accurately denotes problematic content in a way
that is easily understood by parents. One approach would be to
mandate such a universal rating system for all media. Another
approach would be to facilitate the development of multiple rating
systems that would allow parents to choose whichever system they find
most useful.
b) Modifying the V-chip hardware so that it can
accept potential changes in the current rating system and so that it
can capacitate a variety of rating systems that might be developed by
independent groups.
c) Permitting blocking devices to block any type of
violent content that is harmful to children. In these days of
incessant terror warnings and other traumatic news events, parents
should have the option of blocking news programming, and especially
breaking-news bulletins and promotional announcements for upcoming news
stories. They should also have the option of blocking
advertisements for violent movies and other ads that contain
violence. This would protect children from being "ambushed" by
images and materials that even the most vigilant parent would not be
able to predict, without interfering with other people's "right to
know."
d) Providing funding for the promotion of
information that parents need to protect their children from the harms
of media violence, including information about media effects and
information about the meaning and use of rating systems and the use of
the V-chip and other blocking technologies. It would certainly be
fair for this funding to come from license fees or other charges
to the television industry rather than from general tax dollars.
5) Conclusion
Media violence constitutes a severe health threat to
our youth, and the FCC, acting in the public interest, should move to
provide parents with the information and tools they need to shield
their children from some of the harms that might otherwise occur in
their own homes by exposure to television. The television
industry which, along with other media industries, typically denies any
links to harm and opposes measures that help parents protect their
children from its products (see Cantor, 2002d), should be obliged to
cooperate in this effort as part of its public interest
responsibilities.
These issues are important and complex, and I would
be glad to provide further information or answer questions about my
comments if the Members of the Commission are interested.
Joanne Cantor, Ph.D.
Professor Emerita
University of Wisconsin-Madison
Sources Cited
Annenberg Public Policy Center (2003). Television and children's media
policy: Where do we go from here? Transcript of Roundtable Discussion.
http://www.annenbergpublicpolicycenter.org/05_media_developing_child/childrensprogramming/2003ChildrensMediaPolicyConference_tr.pdf
Applied Research and Consulting, LLC, Columbia University Mailman
School of Public Health, & New York State Psychiatric Institute
(2002). Effects of the World Trade Center attack on NYC public school
students. New York, NY: New York City Board of Education.
Bushman, B. J., & Anderson, C. A. (2001). Media violence and the
American public: Scientific facts versus media misinformation. American
Psychologist, 56, 477-489.
Bushman, B. J., & Cantor, J. (2003). Media ratings for violence and
sex: Implications for policymakers and parents. American Psychologist,
58, 130-141.
Cantor, J. (1998). "Mommy, I'm scared": How TV and movies frighten
children and what we can do to protect them. San Diego, CA:
Harcourt.
Cantor, J. (2002a). Fright reactions to mass media. In J. Bryant &
D. Zillmann (Eds.), Media effects: Advances in theory and research (2d
ed., pp. 287-306). Mahwah, NJ: Erlbaum.
Cantor, J. (2002b). The psychological effects of media violence on
children and adolescents. Paper presented at the Colloquium on
Television Violence in Society, Centre d'Études sur les Medias,
HEC Montreal, Montreal, Canada.
http://joannecantor.com/montrealpap_fin.htm.
Cantor, J. (2002c). Review of "Media Violence and Its Effect on
Aggression: Assessing the Scientific Evidence" Journalism and Mass
Communication Quarterly, 2003, 80, 468.
http://joannecantor.com/freedmanreview.htm
Cantor, J. (2002d). Whose freedom of speech is it anyway? Remarks at
Madison (WI) Civics Club, October 12, 2002.
http://joannecantor.com/Whosefreedom.html
Cantor, J. (2004a). "I'll never have a clown in my house": Why movie
horror lives on. Poetics Today, 25, 283-304.
Cantor, J. (2004b). Teddy's TV Troubles. Madison, WI: Goblin Fern Press.
Cantor, J., & Nathanson, A. (1996). Children’s fright
reactions to television news. Journal of Communication, 46 (4),
139-152.
Center for Communication and Social Policy, Ed. (1998). National
television violence study. Thousand Oaks, CA: Sage Publications.
Center for Successful Parenting (2003). Can violent media affect
reasoning and logical thinking?
http://www.sosparents.org/Brain%20Study.htm
Freedman, J. (2002). Media Violence and Its Effect on Aggression:
Assessing the Scientific Evidence. Toronto: University of Toronto Press.
Harrison, K., & Cantor, J. (1999). Tales from the screen: Enduring
fright reactions to scary media. Media Psychology, 1 (2), 97-116.
Huesmann, L. R., Moise-Titus, J., Podolski, C., & Eron, L. (2003).
Longitudinal relations between children's exposure to TV violence and
their aggressive and violent behavior in young adulthood: 1977-1992.
Developmental Psychology, 39, 201-221.
Johnson, J. G., Cohen, P., Smailes, E. M., Kasen, S., & Brook, J.
S. (2002). Television viewing and aggressive behavior during
adolescence and adulthood. Science, 295, 2468-2471.
Jordan, A., & Woodard, E. H. (2003). Parents' use of the V-chip to
supervise children's television use. Presented at the Children and
Television Media Policy Roundtable Discussion, Annenberg Public Policy
Center.
http://www.annenbergpublicpolicycenter.org/05_media_developing_child/
childrensprogramming/2003_Parentsuseofvchip.pdf
[Matthews, V. P.] (2002). Violent video games trigger unusual brain
activity in aggressive adolescents.
http://jol.rsna.org/pr/target.cfm?ID=94
Murray, J. P. (2001a, April). Children's Brain Response to TV Violence:
Functional Magnetic Resonance Imaging (fMRI) of Video Viewing in 8-13
Year-Old Boys and Girls. Presentation at the Biennial Meeting of the
Society for Research in Child Development.
Murray, J. P. (2001b). TV violence and brainmapping in children.
Psychiatric Times, XVIII (10).
Owens, J., Maxim, R., McGuinn, M., Nobile, C., Msall, M., & Alario,
A. (1999). Television-viewing habits and sleep disturbance in school
children. Pediatrics, 104 (3), 552, e 27.
Singer, M. I., Slovak, K., Frierson, T., & York, P. (1998). Viewing
preferences, symptoms of psychological trauma, and violent behaviors
among children who watch television. Journal of the American Academy of
Child and Adolescent Psychiatry, 37 (10), 1041-1048.
Smith, S. L., Moyer, E., Boyson, A. R., & Pieper, K. M. (2002).
Parents' perceptions of their children's fear reactions to TV news
coverage of the terrorists' attacks. In B. Greenberg, (Ed.),
Communication and terrorism. (pp. 193-209). Cresskill, NJ: Hampton
Press.
Wang et al. (2002, December). Effects of violent media on adolescents
with disruptive behavior disorder as compared to control subjects: MRI
activation patterns in frontal lobe. Paper presented at the 88th
Scientific Assembly and Annual Meeting of the Radiological Society of
North America.
Woodard, E. H. (2000). Media in the home 2000: The fifth annual survey
of parents and children. Philadelphia: Annenberg Public Policy Center.